OSGeo Your Open Source Compass

Introduction

This is the Open Source Geospatial Foundation (OSGeo) Graphic Style Guide. This documents aims at providing standards of usage for the OSGeo Foundation's visual identity. It proposes a tentative modernization of the OSGeo brand to make it stronger, more visible and multimedia.

The Graphic Style Guide is a work in progress initiated by the OSGeo Marketing Committee with the goal to develop a consistent message and image for OSGeo. The committee would like to establish graphic standards and simple policies in order to maintain the uniformity of presentation necessary for successful promotional and marketing efforts.

Visual identity symbolizes the Foundation's strength, promise of quality and competence. Proper treatment of logo, fonts and color ensures that it will be recognized amid communications clutter. Graphic standards are a visual expression of OSGeo and should serve as the base for our overall communications strategy.

This very first version of the Graphic Style Guide outlines the core elements of the proposed new OSGeo logo. Next versions will focus on branding assets and how to spread the OSGeo brand across the web, mobile devices and printed material.

OSGeo

Graphic Style Guide

version 0.1


CC BY-NC 2.0
OSGeo Foundation

Logotype

Original

OSGeo

OSGeo

A new OSGeo logo is presented. Keeping the core elements of the original OSGeo logo, this new version intends to be sharp and scalable, introducting simpler and bolder shapes. The proposed changes are listed bellow.

  • The existing spirit is preserved but the logo is monochrome, shapes and letters are balanced differently and fonts are differents.
  • A bigger and bolder compass shape which can be declined and clearly rendered at any size.
  • The OSGeo logo text is based on the free & libre Bitsream Vera Sans Bold font.
  • The OSGeo motto text is based on the free & libre Bitsream Vera Sans Oblique font.

Simple

Variations

?

Typography

Vera fonts

Vera Sans

Name Sample @font-face
Bitstream Vera Sans
OSGeo Your Open Source Compass
bitstream_vera_sansroman
Bitstream Vera Sans Bold
OSGeo Your Open Source Compass
bitstream_vera_sansbold
Bitstream Vera Sans Oblique
OSGeo Your Open Source Compass
bitstream_vera_sansoblique
Bitstream Vera Sans Bold Oblique
OSGeo Your Open Source Compass
bitstream_vera_sansBdOb

Vera Mono

Name Sample @font-face
Bitstream Vera Mono
OSGeo Your Open Source Compass
bitstream_vera_sans_monoroman
Bitstream Vera Mono Bold
OSGeo Your Open Source Compass
bitstream_vera_sansbold
Bitstream Vera Mono Oblique
OSGeo Your Open Source Compass
bitstream_vera_sansoblique
Bitstream Vera Mono Bold Oblique
OSGeo Your Open Source Compass
osgeo_vera_sans_monoboldobl

The OSGeo logo text elements are rendered using the Bitstream Vera Font.

Color

Primary color

Green

  • #4CAF50
    (76,175,80)

The OSGeo primary green color to be used for every logo element. It can also be used as background, primary headline or text color.

Always use it for the OSGeo logo !

Spaces

RGB 7617580
HSL0.340.390.49
HSV122°57°69°
CMYK 0.570.000.54     0.31

Numbers

BaseRedGreenBlue
Binary 01001100 10101111 01010000
Octal 114 257 120
Decimal 76 175 80
Hex 4C AF 50

Palette

  • #e8f5e9
  • #c8e6c9
  • #a5d6a7
  • #81c784
  • #66bb6a
  • #4caf50
  • #43a047
  • #388e3c
  • #2e7d32
  • #1b5e20

Secondary color

Light Green

  • #8BC34A
    (139,195,74)

The OSGeo secondary green color to be used for content of lesser importance. It can be used as secondary background, text or links color.

Do not use it for the OSGeo logo !

Spaces

RGB 13919574
HSL0.240.500.53
HSV88°62°76°
CMYK 0.290.000.62     0.24

Numbers

Base Red Green Blue
Binary 10001011 11000011 01001010
Octal 213 303 112
Decimal 139 195 74
Hex 8B C3 4A

Palette

  • #f1f8e9
  • #dcedc8
  • #c5e1a5
  • #aed581
  • #9ccc65
  • #8bc34a
  • #7cb342
  • #689f38
  • #558b2f
  • #33691e